Every little bit truly does help, as Real Canadian Superstore and Extra Foods customers proved again by turning individual $2.00 donations into a $208,000 contribution to KidSport™ during the 2016 Give a Little, Help a Lot campaign. Yesterday, over 40 Real Canadian Superstore staff were on hand at the University of Winnipeg RecPlex to celebrate the donation announcement and make the cheque presentation to KidSport Canada's Bryan Ezako. Since 2009, Give a Little, Help a Lot has raised over $1.5M for KidSport, making a big difference in the lives of children who need help getting off the sidelines.
In Ontario, the generosity of the customers of the two Loblaw supermarket chains has resulted in more than $400,000 in donations, giving over 1,600 kids the chance play sport over the past seven (7) years. The $71,000 raised across the province during the campaign this year is the highest total to date. The record amount could not have come at a better time, as KidSport Ontario is experiencing a significant increase in requests from kids wanting to play sport, but whose families are unable to cover the costs. Thanks to the support of the customers and employees of the Real Canadian Superstores and Extra Foods, we are able to ensure that more children will enjoy the benefits of sport participation and active living.
About the Give a Little, Help a Lot campaign:
The Give a Little, Help a Lot campaign is a two-week President's Choice Children's Charity national program. At checkout, customers of 145 Real Canadian Superstores and Extra Foods in ON, MB, SK, AB and BC are asked to donate two dollars to KidSport. Customers that make a donation are given an icon to sign that is displayed in store for the duration of campaign to acknowledge their contribution. The program is a an opportunity for customers to give back to their community by making a small donation that will have a big impact.
About KidSport Ontario:
KidSport Ontario is a provincial chapter of KidSport Canada, a national not-for-profit organization that helps remove financial barriers that prevent kids from playing sport. We believe that no child should be left on the sidelines and all should be given the opportunity to experience the benefits of organized sport. Since the year 2000, KidSport Ontario and its 22 volunteer community chapters have provided over $4.9M in assistance for registration fees and sport equipment to more than 25,000 children aged 18 and under.