KidSport™ British Columbia
Sports Skills Are Life Skills
Setting goals, working hard, learning from others, staying positive in the face of adversity - these are just some of the skills developed each day on the running tracks, playing fields, ice rinks, and gymnasiums of our province. These are skills for life. The lessons we learn through sport enable us to make healthy lifestyle choices, meet challenges head-on and work with others to achieve goals bigger than ourselves.
Watch and Listen to "Sports Skills Are Life Skills"
The "Sports Skills Are Life Skills" ad campaign was made possible by the British Columbia Association of Broadcasters (BCAB) Humanitarian Award. The award offers KidSport™ $3 million worth of radio and television airtime donated by the BCAB. This award will greatly support KidSport™ BC in reaching their 2009 goals which include assisting over 5,000 kids play sport (an increase of 43% since 2007) and open 12 new KidSport™ Community Chapters for a total of 28 chapters in BC by the end of 2009.
Humorous PSAs Show "Sports Skills Are Life Skills"
Read the full news release here.