Alexa Loo

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    Alexa Loo is an eight time national champion and two time Olympian in the snowboard parallel giant slalom event. She represented Canada in Torino, Italy, making history as the first Canadian woman to compete in the event for Canada. She then went on to compete at home in the Vancouver 2010 games where she placed 12th. As an 11 year veteran of the national snowboard team, Alexa was a pioneer in the sport, being the first Canadian woman to make a World Cup final and the first to reach a World Cup podium. She has 3 world cup podiums (one silver and 2 bronze), 11 Continental Cup wins and 22 Continental Cup podiums.

    Alexa retired from competitive snowboarding in 2010, ranked 1st in Canada and 8th in the World! Through her years of international competition, Alexa became fascinated with performance psychology and its role in supporting people to achieve their best in business, sport and in life. Alexa is a Certified Executive Coach with a Chartered Accountant designation and she serves the City of Richmond as a City Councillor.  Alexa is passionate about supporting her clients through their personal transformations as they work to achieve their “Olympic sized goals” in business sport and life. 

    She continues to give back to sport by serving on the Finance Committee for the Canadian Olympic Committee and on the board of KidSport Richmond.  Alexa motivates and inspires others to live her motto to “Aim High, Work Hard and Give Back” by speaking at schools and community events.  Alexa has two young boys who constantly inspire, delight and challenge her!