In support of Shaw's sponsorship of the Canada Games in Prince George, a social media campaign was run to promote the games and support the local KidSport chapter. Shaw encouraged the community to share their favourite moment of the Canada Games using the hashtag, #2015CanGames.
For every moment shared, Shaw pledged to donate $1 to the local KidSport chapter, up to $10,000. The hashtag #2015 CanGames was used over 10,000 during the Games, resulting in a full $10,000 donation to the Prince George chapter.
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