FOR IMMEDIATE RELEASE

KidSport Edmonton
2-226 11610 65 Ave NW
Saville Community Sports Centre
Edmonton, AB
T6G 2E1

Contact: Dayna Hyman - Executive Director
dayna@kidsportedmonton.com
P: (780) 492-0095
C: (587) 227-3388

Edmonton, AB, Thursday, October 05, 2017 - -
Help wanted! 1 in 3 Canadian kids cannot afford the cost of organized sports, let’s change that!
(2014 CIBC Sport Report)

Unfortunately, the cost of sport is leaving parents forced into saying ‘no’ to their kids athletic dreams. With 100,810 Edmontonians living in poverty and 27,970 of them being children, as a community we need to work together to make sure that all kids have the opportunity to play sport, available to them.
(Statistics Canada)

KidSport Edmonton is a local non-profit organization that believes in the power of sport. Sport has the capacity to act as a game changer for all kids, especially kids that come from vulnerable households who otherwise would not have the opportunity to get off the sidelines and into the game. Providing them with the opportunity to gain the positive benefits that sports provides, like learning the value of team work, listening skills and cooperation.

KidSport Edmonton’s 2016 Year in Review shows support from outstanding community donors that helped get 2,645 kids off the sidelines and into the game, allowed KidSport Edmonton to distribute over $450,000 donor dollars back into the communities sport clubs, for sport registration fee assistance.

Unfortunately, the need for support has been on the rise since 2014, with a steady average increase of 30%, KidSport Edmonton is expecting for this jump in growth to become the new norm. “With the cost of sport registration fees rising, and the demand for our ‘So ALL Kids Can Play’ Grant Program rising, we are in need of financial support from the community. This will ensure that more parents have the opportunity to say ‘yes’ to their kids athletic dreams.” said Steve Allan, Board Chair of KidSport Edmonton.

On track to fund over 3,100 local kids in 2017 and likely another 3,400 in 2018, needing over $600,000 donor dollars in 2017 and roughly another $750,000 in 2018, relying on community donations to keep the program going. Team work is needed to ensure that sport is a reality for all kids.

Apply – Volunteer – Donate
www.KidSport.ca/Edmonton