Become a Wood Automotive Group Kid Hero of the Month

New program recognizes young athletes for their commitment to fair play and at the same time provides financial support to KidSport and Comrie’s Sports Equipment Bank

Calgary Alberta, April 25, 2017- KidSport Calgary, KidSport Okotoks and Comrie’s Sports Equipment Bank are proud to partner with the Wood Automotive Group and its seven dealerships in honouring young athletes throughout the year. The Wood Automotive Group Kid Hero of the Month will recognize youth athletes for their enthusiasm, spirit and commitment to fair play.

“KidSport is about participation and the enjoyment of being active with friends and teammates so this new program is a perfect fit for us,” says Kevin Webster, Executive Director, KidSport Calgary. “Recognizing that teammate who has your back even when times are tough is what being a good sport is all about.” 

“Most every team has an MVP but it’s usually that special teammate we remember the most,” says Russell Gillespie, General Manager, Comrie’s Sports Equipment Bank. “Good teammates often become our
lifelong friends.”

Sports teams, clubs and dance troupes can nominate a Wood Automotive Group Kid Hero of the Month directly to KidSport Calgary. Just visit and follow the to apply. Each Kid Hero of the Month will receive a medal, certificate of recognition and a gift card.  In addition, the head coach and parents will receive gift cards and the team will be treated to a pizza party hosted by a Wood Automotive Group dealership.

As an important part of the Kid Hero of the Month program, the Wood Automotive Group will donate $250.00 every month to KidSport and $250.00 to Comrie’s Sports Equipment Bank to help them support local families in need.  It will also dedicate advertising to support the Kid Hero of the Month program.

“Money should not be a barrier preventing our children from participating in organized sports and activities yet we know that it is.  We also know that the demand for support from KidSport and Comrie’s Sports Equipment Bank has never been greater. It’s important for us to step up to the plate and do what we can to help,” says Gerry Wood, Founder and President of the Wood Automotive Group.

The Wood Automotive Group also provides vehicles to KidSport Calgary and Comrie’s Sports Equipment Bank and all Group dealerships; Woodridge Ford Lincoln, Okotoks Ford Lincoln, Big 4 Motors, Village Honda, Advantage Ford, Driverz Auto and All Makes Collision and Repair are official drop-off locations for gently used sporting equipment to be donated to those in need.

For more information and to nominate a Wood Automotive Group Kid Hero of the month, please visit  Download the nomination form here

For interviews and more information, please contact:

Kevin Webster                                Russell Gillespie                                                      Shari Gustafson
Executive Director                         General Manager                                                    Board Chair                 
KidSport Calgary                           Comrie’s Sports Equipment Bank, Calgary       KidSport Okotoks

403-202-0251                          403-569-1172